Working in real estate can be fulfilling, but it can also be extremely challenging, especially when you are getting started and you don’t have a lot of leads to work with. As you start getting clients, and as you start making sales, you will hopefully end up getting referrals that could help make things easier on you. In the meantime, though, you will need to know how to find leads that you can convert into clients who are either looking to buy or sell a property.
What are some of the methods that you can use to get leads in the real estate world? Continue reading to access a handy list of tips.
Contact “For Sale By Owner” Listings
One of the top ways to try to generate leads for your real estate business is by contacting listings that are for sale by owner. These are individuals who are trying to sell their property on their own. They think that they can save money or they can get the job done successfully without the help of a real estate agent. But the truth is that working with a talented and experienced agent can help a person sell their property much more quickly, and they might even be able to get a lot more money for their property than they would get on their own.
As an agent, it is up to you to contact these individuals to try to sell them your services. Convince them that it’s worth the extra cost of working with an agent. And show them all of the ways in which you can help them get the best deal when selling their property.
Contact Expired Listings
Expired listings might include those that have been working with other real estate agents or those that tried to go the “for sale by owner” route. Either way, this is your opportunity to get in touch with the sellers to let them know that you are available to support them if they want to relist their property and give it another try.
Listen to the seller’s concerns, try to figure out what went wrong with their listing and why it expired without being sold, and then describe what you will do differently if they hire you as their new agent to represent them and their property.
Create a Website and Social Media Presence
Yet another way to generate leads as a real estate agent is by establishing a strong online presence. That way, when people search for agents in their area when they are ready to buy or sell, they may come across your website or your social media pages to learn more about you.
The goal is to create an attractive website that’s easy to navigate and filled with information about yourself and your services. Use keywords to optimize your site and ensure it will appear in search results. And, when it comes to social media, you might consider purchasing affordable sponsored posts that will show up on the feeds of people who are likely to need your services.
Contact People Directly
Finally, if you are really interested in getting business from a particular neighborhood, you can use Nuwber to access information about homeowners in the area. For instance, by typing in an address, you can get the homeowner’s name and phone number, and then you can contact them to see if they’d like to work with you.